Eriberto Mendoza's AICE Media Studies Final Project

 4. How did you integrate technologies – hardware, software, and online - in this project? Podcast Episode- Transcript: Host: “Welcome to another episode of the SKBD Report, today we will be welcoming student producer Eriberto Mendoza, better known as Eddie” Eddie: “Thank you for having me sir!” Host: “Eddie here is the producer of the project Beneath the Hood! A comedy-mystery film about Detectives Ed and Fern’s hunt for the mysterious Killer drenched in a black cloak.” Host: “Eddie! How has your day been?” Eddie: “It’s been going pretty good, just got done writing a blog about you guys. How about yours?” Host: “Same as ever (same as ever)” Host: “Well anyways, let’s get into the stuff they’re here for. Eddie, throughout the creation of this project, how did you incorporate hardware into the production of your hit, Beneath the Hood” Eddie: “Well sir, I used several pieces of hardware while creating this film. To write, plan, and edit this film, I used my laptop, and it has helped ...

3. How did your production skills develop throughout this project?  Talking Head- Transcript: CCR #3 3. How did your production skills develop throughout this project? My production skills developed greatly while producing my project, “Beneath The Hood” in many ways, from editing, to background research, to recording, to even something as simple as explaining things to others.  Before I started this project, I did not utilize many tools I had available to me, such as using score in the background of a scene’s audio. Here is an example of a project I had made earlier this year, called Pork. This project lacks any score, or sound effects, which makes it seem less convincing, and more empty. This leads the audience to being unengaged, and bored while watching it.  During the production of my project, Beneath the Hood, I researched into the effects of score on an audience, I learned, specifically studying the effects of score in the movie “Sonic the Hedgehog 2”, about how sco...

2. How does your product engage with the audiences and how would they be distributed as a real media text? Short Video- Transcript: Did you watch that new film, Beneath the Hood?  No, but I watched the trailer for it just a minute ago on Youtube I heard it’s on that streaming service SKBD Plus, we should watch it. (voiceover) This is just one of the many ways that beneath the hood could be distributed, on streaming services, such as Youtube, Netflix, and Disney+, and theaters.”” “Wait, do you hear that music, that’s from JJK, I love that Anime!’ (Voiceover) Beneath The Hood also engages its audience, by using score that some people may recognize from properties they enjoy, like the song “Our Mission”, from Jujutsu Kaisen. Here’s the scene from the show”  Wait! He said it, the Low Taper Fade! Finally, Beneath the Hood uses modern humor that many younger generations will recognize, in its script and score, such as two references to modern memes and jokes, to connect and create r...

How do your products use or challenge conventions, and how do they represent social groups or issues?  Presentation- Transcript:  "My project uses the iconography of detectives in order to give Ed and Fern credibility as detectives. I achieved this with the costuming of Ed and Fern, which includes the standard detective stereotype of dark outfits, more specifically, trench coats, suits, and fedoras. As you can see, Ed is suited in a black suit, a tie, and a fedora, while Fern is suited in a black trench coat and the same fedora as Ed. My project, Beneath The Hood, also challenges racism and reinforces multiculturalism. Racism is the discrimination and prejudice against a group because of their ethnicity, and multiculturalism is the mixing of multiple ethnic groups into one society. My project, Beneath The Hood, reinforces multiculturalism due to Fern and Ed’s friendship, which shows people from multiple cultural backgrounds coexisting. This is shown as they are working togethe...

 In my Blog Post #55 - Editing: Title Update , I showcased my newly made title card, and it used the same "Dramatic Accent 01" from iMovie that I originally used in my Blog Post #20 - Cinematography   However, I don't think this fits the title card very well, and it doesn't flow well into Ed entering the office. Essentially, I would like it to be a short song I can flow into the next scene (Ed entering the office).  To find a song I liked, I was looking for these requirements: fast, short (~20 seconds), upbeat, and energetic.  To do this, I looked through iMovie's sounds catalog, as I commonly do, and then went to the Jingles section to find short songs. Doing this, I found a song called "Sideman Strut Medium", which I liked, and it fit all the requirements. This was a decent fit for the title card, but it had more of a connotation to it of a businessman in a big city, or at least that's the image it gave me. I continued looking in the Jingles secti...

 The driveway scene is the final scene in my project and is an important one. It shows Ed and Fern getting in the car and then backing out of the driveway. Since Ed and Fern are both in the car, there is no dialogue, which makes the other aspects of sound very important. The aspect of sound I will be focusing on here is the score, which is the music that plays in the background of the scene. Currently, the scene feels very empty since the only noise is the noise that the car makes and the noise Fern makes by closing the door. This scene should have a more energetic and hyped up feel to make up for the emptiness of the rest of the scene. To do this, I will have to have a loud, fast, and overall energetic song, which brings to mind a genre, modern funk. More specifically, a specific song comes to mind. This song is known for being humorous to younger audiences, which plays into the humor of the rest of my project. Although, for anyone who doesn't know, it will still effectively serve...